A brand and website refresh to prepare Peec for fundraising and a flood of new users.

The problem: a fast-moving company in a new category

MOMENT refreshed Peec AI’s brand and redesigned its marketing website ahead of fundraising and a growing audience of users. Peec helps marketing teams understand how their brands appear in AI search. The website needed to make that product understandable while giving the company a visual identity that matched its pace and ambition.

There were two closely connected experiences to consider: the site a prospective customer visits and the product they eventually use. Peec’s marketing and product design were developing alongside one another. Working on either in isolation could leave visitors with a different impression of the company when they moved from one to the other.

The brief therefore reached beyond a new homepage. Peec needed a recognizable presentation of the company and its product, ready to meet customers and investors who were encountering the business for the first time. The brand also needed to work outside the browser, where the launch could introduce Peec to a broader audience.

What we did: connect the brand, website, and product

We aligned early with Peec and PERMANENT on the goals, audience, and messaging. MOMENT handled brand and web, working alongside PERMANENT on product design. That collaboration kept the marketing experience connected to the product as both moved forward.

The website brought the product into the explanation. Dashboard views and product visuals gave visitors something specific to examine alongside the positioning. For a company working in an emerging category, that connection matters: the visitor needs to understand both what the software measures and what it might look like to use it.

For someone evaluating Peec, the marketing site is the first step toward trying the product. The dashboard presentation helps connect the promise of better visibility to the information a team can actually work with. Aligning the two experiences meant the brand could introduce the software with a visual language that continued into it.

What shipped: a Framer site and launch assets

The work included a refreshed brand, a redesigned website built in Framer, and launch assets. The project gallery shows the homepage and dashboard presentation, along with out-of-home applications including a billboard in Berlin. Together, those pieces show the identity at different scales, from detailed product communication to a quick introduction in a public space.

The web work gave Peec a place to explain the product in depth. The launch assets carried the same company into settings where there was less time and room for explanation. Both were part of preparing the brand for a wider audience, with the website acting as the destination for people who wanted to learn more.

Feedback and iteration were part of that delivery. Peec CEO Marius Meiners described the team as quick to iterate and effective at incorporating feedback. In his testimonial below, he also reports hearing from customers and investors who liked the design. That is direct client feedback about the work and how it was received.

What happened next: Peec announced its Series A

On November 18, 2025, Peec AI announced a $21 million Series A led by Singular. The company’s announcement describes its work helping brands understand and improve their presence across AI search platforms.

That announcement provides a public milestone alongside the project. MOMENT’s contribution was the brand and marketing website that helped Peec present itself as it prepared for fundraising and more users. The case brings that contribution into view alongside the product design partnership and the work that shipped.

Read Peec AI’s Series A announcement.