Reframing Tembo for its move from Postgres to coding agents.

Tembo was repositioning, from a Postgres database company to a platform for running coding agents across an engineering team. The old site told the old story.

So we did the whole thing. A full rebrand with a new identity and look and feel, then a 49-page website to carry it, designed, built, and taken all the way to launch.

Company

Tembo

Industry

Developer Tools, AI

Scope

Brand + Web

Build

Custom, AI-native

Special thanks to Adam Whitfield, Antoine Plu, Hugo Diaz, Firman JP, Tony Seets, Riley Hennigh, Niclas Ernst, and the entire Tembo team.

The problem: the product had moved on

MOMENT redesigned Tembo’s brand and website for its move from a Postgres database company to a platform for running coding agents across an engineering team. This was a change in what the company needed to explain. The previous site described the database business; the new one had to introduce agents, the environments they work in, and the controls a team needs to put them to work.

That story had several audiences. Developers needed to understand what Tembo could do inside their existing stack. Engineering leaders needed to see how agents could work across a team. Enterprise buyers needed answers about security, governance, and deployment. A new homepage alone would leave too much of that conversation unfinished.

What we did: brand, product storytelling, and build

We created a new identity and visual language, then designed and built the website around it. The central message connected the choice of agent and model to the customer’s own infrastructure. That gave the site a practical subject: how Tembo fits into the way an engineering organization already works.

On the homepage, an interactive agent and model picker made those choices visible. A scroll-driven stack animation explained the layers around the agent, while a context showcase brought the supporting tools and information into view. Product illustrations carried this explanation across the site, giving abstract infrastructure a form visitors could follow.

The work extended into dedicated enterprise, security, and self-hosted pages. Each addressed a different part of the buying decision, from deployment options to the governance story. Use-case pages covered code review, code migration, and incident triage. These pages gave the broad promise on the homepage somewhere concrete to lead.

What shipped: 49 pages and a reusable system

The finished project included 49 pages, 42 custom illustrations, and 101 reusable components. Alongside the main marketing pages, the site covered agents, integrations, pricing, customers, the blog, and supporting company information. MOMENT took the work from design through implementation and launch preparation.

We built the custom site with Next.js, React, TypeScript, and Tailwind. Shared typography, icons, and page sections connected the experience across routes. Components for trust badges, statistics, and feature explanations could be reused where the content called for them, giving the team a consistent foundation for future pages.

Motion needed the same attention as the static layouts. The homepage stack used video controlled by scroll position. We adjusted the encoding so individual frames could be reached reliably, then worked through mobile sizing and Safari playback behavior. Product panels also needed to remain legible at small screen sizes, where simply shrinking a desktop layout would lose the explanation.

Before handoff, the launch checks covered routes, forms, metadata, links, and content. That included connecting conversion paths to the client’s CRM, correcting social images and indexing conflicts, and clearing leftover content from the previous brand. These details mattered because the new story had to survive the entire journey from a shared link to a working inquiry form.

What happened next: a public relaunch

Tembo publicly revealed its refreshed look, bringing the coding-agent positioning and the new identity into the same launch. The delivered work gave that announcement a complete destination: a website where visitors could explore the product, understand deployment options, and see the new brand in use.

The clearest result is the shipped system itself. Tembo’s marketing presence now had pages and product explanations built for the direction of the company, with a reusable foundation underneath them.

Explore the Tembo website.

Pages

49 designed + shipped

Illustrations

42 custom

System

101 reusable components

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